It encompasses all the initial stages of app usage, from signup to onboarding.

What is first-time user experience?įirst-time user experience is a user’s first interaction with your app. In this article, I’ll share how you can apply this framework to make the first-time user experience as frictionless as possible. And it starts the first time they use your app.įortunately, James Clear, author of the bestselling self-improvement book, “Atomic Habits,” offers a clear and easy-to-replicate framework for creating habits. To get your users to the point where they automatically interact with your app, you have to promote habitual usage. Unfortunately, the life of mobile apps lies in having a high number of frequent and engaged users - something that rarely happens organically, at least not right away. I’ll dwell on this insight later, but first, let me explain why I am talking about habits.Īccording to research, 40-60% of users open downloaded apps just once. This is just one example of how social media understands how humans form habits, including how we respond to cues. What do you do the minute you hear the cue indicating you have a new message on Facebook? Like most people, you likely almost instantly pick up your phone and check the message. If you ask me, it’s because they understand the fundamentals of human behavior.

What makes social media apps irresistible? “To create good habits, you must make them obvious, attractive, easy and satisfying” - James Clear, author of Atomic Habits.

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